MADAM PALETA TEQUILA
CREATIVE DIRECTOR
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Lead Creative Director for Madam Paleta Tequila at Jobu Beverages
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Developed and executed full brand identity from concept to market
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Directed packaging design, visual systems, and brand storytelling
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Oversaw product photography, social campaigns, and digital content strategy
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Scaled visual presence across 450+ retail locations
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Awarded 2024 Double Gold for Design by the Tasting Alliance
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Establish and create the branding system and guides, accounting for evolution and cross-platform function
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Led cross-functional teams including photographers, videographers, and marketing collaborators
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Managed creative production timelines from concept through shelf placement
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Balanced bold brand expression with retail performance strategy
CREATIVE ADHD. CLEARLY.
ILLUSTRATION EVERYTHING.
LOVES A CHALLENGE.
GET IN TOUCH!
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You can reach me at hello@brelseillustration.com