scroll down
%205.png)
creative directOR
For Jobu Beverage’s first spirits brand, Madam Paleta Tequila, I led creative and art direction from concept through launch, scaling the brand into 450+ retail locations across Texas.
I owned the brand’s visual identity and creative systems across packaging, retail, marketing, experiential, and content, directing visual strategy, layout, typography, photography, and on-set production across campaigns, point-of-sale, out-of-home, social, and live activations.
This work earned Double Gold for Design and Best of Class at the San Francisco World Spirits Competition, and included creative direction for partnerships with Texas A&M Athletics and Athletes Unlimited, reinforcing brand recognition and growth across retail and community-driven channels.
public art
I helped evolve Fishcamp Custom LLC from early YouTube content and foundational branding into a full-scale media brand with merchandise, a dedicated audience, and multi-channel distribution.
As the role expanded, I provided creative leadership across brand, content, and marketing strategy, contributing to brand development, illustration, film direction, and production coordination while serving as a key decision-maker across production and distribution.
This work required hands-on execution and strategic oversight across end-to-end workflows, strengthening my ability to build scalable creative systems and lead creative growth in a fast-paced, content-driven environment.
illustration
I helped evolve Fishcamp Custom LLC from early YouTube content and foundational branding into a full-scale media brand with merchandise, a dedicated audience, and multi-channel distribution.
As the role expanded, I provided creative leadership across brand, content, and marketing strategy, contributing to brand development, illustration, film direction, and production coordination while serving as a key decision-maker across production and distribution.
This work required hands-on execution and strategic oversight across end-to-end workflows, strengthening my ability to build scalable creative systems and lead creative growth in a fast-paced, content-driven environment.