


PROJECT SCOPE
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Create a lifestyle brand that combines the already established mood of Fishcamp Custom homes with the adventurous outdoor living of the Montana outdoors.
MO' DETAILS
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Fishcamp Creative birthed after a year long YouTube experiment. Well.. experiment might be too fancy of a word; the project as a whole started off as very undefined: Fishcamp Custom wanted to document how they built their custom Montana homes, but they didn't quite know how that process would look.
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So, I branded the YouTube channel, started creating illustrations and other schwag, started an additional channel, and one year later, a new business came from it all.
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Fishcamp Creative is an outdoor sporting lifestyle creative media company, bringing a fresh perspective and voice to the outdoor sporting world.
We went through a million and one ideas for the logo. The goal was to capture the meaning of the name "Fishcamp," while also showing what the outdoor lifestyle means to us.
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We played around with fish, patterns, tents, abstract shapes, landscapes and ultimately we settled on the classic pitched tent in the circle, which also ties back to the parent company logo: Fishcamp Custom.


And so, the Fishcamp Creative brand was born:

Youtube:
Client Work:

Apparel:
Pitch Decks:

Website: