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FISHCAMP

BRANDING & ILLUSTRATION | Montana

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PROJECT SCOPE

Create a lifestyle brand that combines the already established mood of Fishcamp Custom homes with the adventurous outdoor living of the Montana outdoors.

MO' DETAILS

Fishcamp Creative birthed after a year long YouTube experiment. Well.. experiment might be too fancy of a word; the project as a whole started off as very undefined: Fishcamp Custom wanted to document how they built their custom Montana homes, but they didn't quite know how that process would look.

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So, I branded the YouTube channel, started creating illustrations and other schwag, started an additional channel, and one year later, a new business came from it all.

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Fishcamp Creative is an outdoor sporting lifestyle creative media company, bringing a fresh perspective and voice to the outdoor sporting world.

We went through a million and one ideas for the logo. The goal was to capture the meaning of the name "Fishcamp," while also showing what the outdoor lifestyle means to us. 

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We played around with fish, patterns, tents, abstract shapes, landscapes and ultimately we settled on the classic pitched tent in the circle, which also ties back to the parent company logo: Fishcamp Custom.

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And so, the Fishcamp Creative brand was born:

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Youtube:

Client Work:

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Apparel:

Pitch Decks:

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Website:

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