Fishcamp Creative grew out of a year long YouTube experiment that started with no defined shape and ended with a fully realized brand.

The original ask was simple: document how Fishcamp Custom builds their custom Montana homes.

What that looked like in practice was something we had to figure out together. The logo went through a million and one directions, from fish to patterns to abstract shapes to landscapes, before landing on a classic pitched tent inside a circle, a nod to both the name and the parent company logo. Clean, outdoor, ownable. The brand that came out the other side was built to carry an entire media company.