The illustration work for Fishcamp Creative extended the brand into merchandise and visual identity elements that felt native to the outdoor sporting world.

Each piece was designed to live comfortably on a hat, a sticker, a hoodie, or a screen, maintaining the warmth and authenticity of a brand that is more campfire than corporate. Coming from the adventure brain of Jody Marler, each element speaks to what it’s like to be on those adventures and immersed in the culture that comes with them.