The Madam Paleta brand guide was never intended to be a passive document.

Every page is a live demonstration of the brand in action, from layout and spacing decisions to the patterns, shapes, and color systems used throughout. Rather than simply instructing future designers on how to implement the brand, the guide does it for them in real time, page by page.

A third party designer picking it up for the first time would not need lengthy explanation. They would simply look at how the guide itself was built and follow suit. It is both the rulebook and the proof of concept.